South Africa has a new Top 10 passenger vehicle brand – Chery! Chery South Africa officially reported its sales numbers to NAAMSA, the automotive business council, for the first time in July 2022. This is a mere eight months after introducing the first Chery SUV – the Tiggo 4 Pro – in the local market.
According to NAAMSA, Chery’s sales of 1 262 new models in July make it the eighth most popular passenger vehicle brand in the country.
Chery entered the new vehicle market in late November 2021 with the Tiggo 4 Pro range. This model range remains the most popular in the Chery line-up thanks to its highly competitive entry price and unmatched level of specifications.
The Chery Tiggo 8 Pro joined the line-up in late February 2022, and the newest addition, the Tiggo 7 Pro, only landed on showroom floors in May 2022.
In July, the Tiggo 4 Pro range represented 689 units of the total 1 262 units sold. This ranks it in the top five best-selling SUVs in its segment. In total volume, it is followed by the Tiggo 7 Pro (372 units) and the flagship Tiggo 8 Pro (201 units). Both these luxury SUVs now rank first in their respective segments, based on sales.
“Chery’s sales performance is a tribute to our dealer network, which has been our greatest ambassador and which has been exemplary in its treatment of our Chery customers,” says Jay Jay Botes, National Sales Manager of Chery South Africa.
CHERY TIGGO PRO 4 SALESAccording to Botes, all of Chery’s sales were made through the dealer network and not as bulk sales to fleet or rental companies. This means that the total sales figure is a perfect representation of Chery’s acceptance by South African motorists.
“We realise that South Africans are under significant economic pressure and that they need the best possible value for money when buying a vehicle. That is why we have put so much effort into creating our 1-million-kilometre mechanical warranty and our best-in-class list of luxury and safety specifications in every Tiggo Pro,” says Botes.
Botes explains that Chery has extended its support of South African customers to also include previous Chery owners.
Chery South Africa launched a special Legacy Customer Campaign in April this year. It has since actively invited customers who purchased a vehicle from an importer before Chery entered the market to join the Chery family and have their vehicles safely and comprehensively serviced at their local Chery dealer.
“We look forward to welcoming more people to the Chery brand as our network of dealers grows further and as we introduce more models to the Chery range,” says Botes.
Chery currently has 60 dealers and it will soon announce new dealers and expand to neighbouring countries in Africa.
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